Adare paint the town 'purple' at Faraday Office Park

29 September 2009

In one of the more significant office transactions of the year in the town, the Purple Agency, have taken a new 5 year lease of 8,871 sq ft of air conditioned offices at One Faraday Office Park following successful negotiations with Redrow Group Plc, expanding their presence in the town dramatically.

The Purple Agency is one of the leading creative marketing agencies in the UK.  Part of the marketing services giant Adare International Ltd they have an enviable client list including a variety of blue chip names and high value brands including IBM, Twinings, Silverspoon, Fitness First, Nokia, Whitbread, Legal & General and MSD.  Adare will consolidate its Waterlooville location with its existing operations in Basingstoke in a phased re-location over the course of the next 12 months.  The anticipated number of employees working from Basingstoke will increase to approximately 75 in mid 2010.  Adare International operates from offices across 14 European countries.

Nick Olliffe of Hollis Hockley, Redrow's retained property advisor commented: "Our clients are extremely pleased to have completed the transaction with The Purple Agency and from a Basingstoke news story point of view it is a good vote for the town, as a strategic location. Faraday Office Park is an attractive courtyard office scheme which has let well since it's construction in 2002 and this letting further demonstrates that today's modern occupier continues to show most interest in the best quality office space available on the right terms".

Steve Shaw who heads up the Purple Agency commented: "The move to One Faraday Office Park in Basingstoke is significantly important to us and provides the ideal platform and location for the continued growth of our Agency, and gives us exactly the Head Office look and feel we want.  Our contemporary, media neutral, integrated Agency proposition is perfectly placed to meet the needs of the new marketing communications environment.  We are able to provide clients with a marketing proposition that is truly innovative, highly strategic with focused data insight and top draw creativity – A London agency with out of town costs".